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BEATRIXNY

So in 2008 Claire Theobald, a mother of two with masters degrees in design & architecture from Yale, teamed up with Marcus Woolcott, a globe trotting creative director with a background in advertising. Together they created a humble little collection of animal characteres and embroidered them onto backpacks designed specifically for toddlers. They branded the collection with the name Beatrix (because it's a cool name, it's got an x in it!)

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